Webflow + Shopify Subscription Commerce: 25% More Subscription Conversions for Brushee
A hybrid Webflow and Shopify store with custom subscription logic, product bundling, a TikTok marketing integration and Amazon coupon automation. Subscription conversions rose 25%.
- Boost in subscription conversions
- 25%
- Webflow design + Shopify commerce
- Hybrid
- Build timeline
- 3 mo
The challenge
Where they were stuck
Brushee sells on-the-go oral care. It wanted the design freedom of Webflow and the commerce engine of Shopify, plus subscriptions that actually converted.
The team also needed to create pages without developers, run TikTok campaigns with accurate product details, and promote across Amazon.
The solution
What we built
We combined Webflow and Shopify into one store. Custom Liquid and scripts power the subscription logic and product bundles. A TikTok integration feeds campaigns tailored product details, and Amazon coupon automation supports cross-platform promotions.
- 01
Hybrid storefront
Webflow for flexible pages and Shopify for cart, checkout and orders.
- 02
Subscriptions & bundles
Custom subscription logic and bundling that lift order value.
- 03
TikTok integration
Tailored product details make TikTok campaigns more efficient.
- 04
Amazon coupon automation
Cross-platform promotions without manual coupon work.
The results
What changed
- Subscription conversions rose 25% through bundling
- Less dependence on developers for new pages
- More efficient TikTok campaigns with tailored product details
- Amazon cross-platform promotions enabled
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