Headless Shopify & CRM Integration: 40% Less Manual Order Processing for Dr. Emil Nutrition
We moved a leading supplements brand from Webflow to headless Shopify and connected it to HubSpot, Salesforce, CJ Affiliate, Reviews.io and Zapier. Manual data entry and order processing fell by 40%.
- Less manual data entry & order processing
- 40%
- Marketing & sales platforms connected
- 5
- Migration & integration timeline
- 4 mo
The challenge
Where they were stuck
Dr. Emil Nutrition is a leading supplements and nutrition brand. It had outgrown a monolithic Webflow setup and needed a faster, more flexible commerce platform.
The move could not break the marketing stack. The storefront still had to feed the CRM, the affiliate program, reviews and analytics.
The solution
What we built
We led the migration to Shopify as a headless commerce platform, then connected it to the systems the team relies on. Orders and customers flow to HubSpot and Salesforce. Affiliate sales track through CJ Affiliate. Review requests go out automatically through Reviews.io. Zapier workflows handle the rest of the hand-offs that used to be manual.
- 01
Webflow → headless Shopify
A scalable commerce backend with a flexible, fast storefront.
- 02
CRM sync
Customer and order data flows to HubSpot and Salesforce automatically.
- 03
Affiliate & reviews
CJ Affiliate tracking and automated Reviews.io requests after purchase.
- 04
Zapier automation
The repetitive manual steps between tools replaced with workflows.
The results
What changed
- Manual data entry and order processing fell by 40%
- Advanced analytics now support targeted campaigns
- Automated review requests improve customer engagement
- Marketing platforms work together instead of in silos
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