Pardot Marketing Automation: 35% Better Lead Capture for FinScan
Pardot landing pages and forms for an AML compliance software company, connected to its CRM nurturing workflows. Lead capture improved by 35%.
- Improvement in lead capture
- 35%
- Pardot forms to Salesforce workflows
- Synced
- Build timeline
- 2 mo
The challenge
Where they were stuck
FinScan provides anti-money-laundering (AML) compliance solutions. Its marketing tools were not set up to capture and nurture leads well, so interest from the website was not turning into qualified pipeline.
The solution
What we built
We built Pardot landing pages with sharper messaging and added Pardot forms for lead capture. Every lead is synced into the marketing automation and Salesforce workflows that qualify and nurture it.
- 01
Conversion-focused landing pages
Pardot pages with clear, compliance-buyer messaging.
- 02
Pardot forms
Lead capture built into the pages that get the traffic.
- 03
CRM workflow sync
Leads flow into Salesforce for qualification and nurturing.
The results
What changed
- Lead capture improved by 35%
- Streamlined marketing workflow automation
- Better lead qualification and nurturing
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