Marketing Automation & ERP Integration: 70% Faster Product Data Updates for Knockaround
We connected Listrak marketing automation to NetSuite ERP so product, inventory and campaign data stay in sync in real time. Product data updates are now 70% faster.
- Faster product data updates
- 70%
- Product, inventory & campaign sync
- Real-time
- Integration timeline
- 2 mo
The challenge
Where they were stuck
Knockaround sells sunglasses online with a fast-moving catalog and frequent promotions. Product and inventory data lived in NetSuite while email and SMS campaigns ran from Listrak.
Keeping the two in step took manual work. That slowed launches and risked campaigns promoting products that had changed or sold out.
The solution
What we built
We built a direct integration between NetSuite ERP and Listrak. Product details, inventory levels and campaign data now sync in real time, so the marketing team always works from the same source of truth as operations.
- 01
NetSuite → Listrak sync
Product and inventory data flow automatically from the ERP to marketing.
- 02
Real-time updates
Campaigns reflect current stock and product details, not yesterday’s export.
- 03
Personalization-ready data
Accurate catalog data powers more relevant, personalized campaigns.
The results
What changed
- Product data updates became 70% faster
- Campaigns are more accurate and more personalized
- Marketing and operations share one source of truth
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