Multilingual Website & CMS Development: Chinese-Language Sites for Verizon Wireless and Fios
In-language Chinese websites for Verizon Wireless and Verizon Fios customers, built from user research through to launch. A custom CMS lets Verizon’s marketing team publish landing pages, sliders and promotional banners themselves.
- Verizon brands localized: Wireless & Fios
- 2
- Landing pages, sliders & banners for marketing
- Self-serve
- Research, IA, UX, design & CMS
- End to end
The challenge
Where they were stuck
Verizon wanted to serve its Chinese- and Korean-speaking customers in their own language, for both Verizon Wireless and Verizon Fios.
The sites needed navigation that felt natural to these audiences rather than a translated copy of the English site. Verizon’s marketing team also needed to launch landing pages and promotions quickly, without waiting on developers for every change.
The solution
What we built
Working closely with Verizon’s account manager for the Chinese and Korean markets, we shaped the sites from the ground up. We researched the audience and studied competitor sites, then laid out the sitemap and screen flows. Wireframes on a responsive grid came next, and the visual design was refined using survey feedback on color and type.
For the microsites, we designed and built a user-friendly content management system. The marketing team can now create landing pages and add sliders and promotional banners on their own.
- 01
User research
Audience and competitor research to understand how these customers browse and buy.
- 02
Information architecture
A sitemap and screen flow built around how the target audience navigates.
- 03
Wireframes & visual design
Responsive wireframes, then a visual style refined through user surveys.
- 04
Microsite CMS
Marketing creates landing pages, sliders and promo banners without developers.
The results
What changed
- Launched Chinese-language sites for Verizon Wireless and Verizon Fios
- Navigation designed around how the target audience actually browses
- The marketing team publishes landing pages and promotions on its own
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