WordPress Technical SEO: Site Health From the 70s to 95% Across 6 Bazooka Candy Brands Sites
A technical SEO cleanup across six iconic candy brand websites, including Bazooka Joe, Ring Pop and Push Pop. Ahrefs health scores rose from the 70s to between 87% and 95%.
- Ahrefs site health score
- 70s → 95%
- Brand WordPress sites optimized
- 6
- From audit to fixes shipped
- 8 wks
The challenge
Where they were stuck
Bazooka Candy Brands runs several of the best-known candy websites in America: Bazooka Joe, Ring Pop, Push Pop, Juicy Drop and Baby Bottle Pop. The brands were strong, but the sites behind them had technical SEO problems holding them back in search.
Meta tags and image alt text were missing across several sites. Unoptimized images slowed pages down. Branding was inconsistent, and broken links and duplicate content were dragging down site health.
The solution
What we built
We ran a full Ahrefs audit on every site, ranked the issues by impact, and fixed them in WordPress one brand at a time. We filled in the missing meta tags and alt text, compressed and resized images, standardized shared branding elements, and resolved the broken links and duplicate content behind the low scores.
- 01
Ahrefs audits on every site
A crawl of all six properties to find and rank every technical issue.
- 02
On-page fixes at scale
Missing meta titles, descriptions and image alt text added across the sites.
- 03
Image performance
Images compressed with WP Smush and resized for faster page loads.
- 04
Consistency & crawl health
Branding standardized, broken links repaired and duplicate content resolved.
The results
What changed
- Ahrefs health scores rose from the 70s to 87–95% across all sites
- Faster page loads and better accessibility for visitors
- A stronger technical foundation for organic search rankings
- More consistent branding across every Bazooka digital property
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